Neilson Letters Neilson Letters

Subcontracting in the Creative Event Industry

Photo: Joy Deneen and me (Erin Neilson) working together for VICHY Laboratories

You know, when I first started talking publicly about subcontracting, I wasn’t expecting the kind of response I got.

My DMs lit up.

I heard from artists who had worked full events and weren’t even allowed to say their name to clients. People told me they felt disposable. Like background help. Not professionals.

And that hit a nerve with me—because I’ve been on both sides. I’ve been the one hired, and I’ve been the one doing the hiring.

So today, I want to write about what subcontracting actually looks like in our creative world—and what fairness really means.

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Erin Neilson Erin Neilson

Élevez votre expérience de mariage avec la personnalisation en direct

Lorsqu’il s’agit de planifier un mariage, chaque détail compte. Des fleurs aux cadeaux pour les invités, chaque choix contribue à raconter l’histoire des mariés et laisse une impression durable sur leurs invités. Mais, et si vous pouviez aller encore plus loin en transformant ces détails en expériences interactives et inoubliables? C’est là qu’intervient la personnalisation en direct.

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Erin Neilson Erin Neilson

ELEVATE YOUR WEDDING EXPERIENCE WITH LIVE PERSONALISATION

When it comes to planning a wedding, every detail matters. From the flowers to the favors, each choice contributes to a couple’s story and leaves an impression on their guests. But what if you could take those details one step further—turning them into interactive, unforgettable experiences? That’s where live personalisation comes in.

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Erin Neilson Erin Neilson

L’art de la personnalisation sur place : Calligraphie, gravure, peinture et plus pour les activations de marque à Montréal

Soyons honnêtes—quand vous planifiez un événement de luxe ou une activation de marque, ce sont les petits détails qui font toute la différence. La personnalisation sur place—comme la calligraphie, la gravure, la peinture en direct ou la personnalisation du cuir—est l’un de ces détails qui changent la donne. Ce n’est pas juste des souvenirs, c’est une expérience unique pour vos invités qu’ils garderont en mémoire (et partageront) longtemps.

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Erin Neilson Erin Neilson

The Art of On-Site Personalisation: Calligraphy, Engraving, and More for Brand Activations in Montreal

Let’s face it—when you’re planning a luxury event or brand activation, it’s the little things that make a big impact. On-site personalization—like calligraphy, engraving, on-site painting, or leather customization—is one of those game-changing details. It’s not just about creating keepsakes; it’s about giving your guests a one-of-a-kind experience that they’ll remember (and talk about) for ages.

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Erin Neilson Erin Neilson

Making Memories with Sol de Janeiro: A Weekend of Live Art and Personalization

This summer, I had the incredible opportunity to work alongside The Concierge Club and Jodi Tellier for Sol de Janeiro's very first pop-up in Montreal. Over the course of three vibrant days, I was honored to connect with clients through live painting—turning their purchases into personalized pieces of art that they could cherish long after the event.

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Erin Neilson Erin Neilson

Bringing Fresh Beauty to Life: A Personalized Experience with Neilson Letters

Partnering with brands that understand the power of personalization is always a joy, and my recent collaboration with Fresh Beauty and Conversation Agency was no exception. Together, we created an unforgettable media event and two pop-ups that allowed guests to experience the perfect fusion of luxury, beauty, and bespoke craftsmanship.

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Erin Neilson Erin Neilson

Practical Pricing Advice for Calligraphers & Live Event Artists

If you're a freelancer, determining the correct price for your services can be difficult. It's easy to underestimate the value of your work, and charge too little to cover your expenses. But don't worry, this post is here to help you figure out a pricing strategy for your freelance business!

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Neilson Letters Neilson Letters

Elevating Luxury Brands: Experiential Marketing and the Personalized Experience

Welcome to my world! I'm Erin, a full-time calligrapher based in Montreal, Quebec. My bespoke calligraphy services help luxury brands establish meaningful connections with their VIP clients. I take pride in delivering care, professionalism, and exceptional talent. Join me as I take you through the luxury client journey, where you can expect a warm, friendly and professional interaction every step of the way.

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