Bringing Fresh Beauty to Life: A Personalized Experience with Neilson Letters
An Event in the Clouds: Rose Orange at Place Ville Marie
The power of personalisation
Partnering with brands that understand the power of personalization is always a joy, and my recent collaboration with Fresh Beauty and Conversation Agency was no exception. Together, we created an unforgettable media event and two pop-ups that allowed guests to experience the perfect fusion of luxury, beauty, and bespoke craftsmanship.
The experience kicked off on July 30th with a private media event at the breathtaking Rose Orange, perched on the 44th floor of Place Ville Marie. Surrounded by stunning views of Montreal, I had the pleasure of offering personalized engraving and hand-painting services to 30 guests. My goal? To make sure each client left "feelin' fresh" with a one-of-a-kind keepsake that echoed Fresh Beauty’s brand values.
The event space was buzzing with excitement as media guests received custom-engraved and hand-painted pieces, each designed to reflect the iconic ingredients of Fresh’s signature products. For this particular event, I focused on delicate rose paintings—honoring the natural rose, a core ingredient in many of Fresh’s luxurious skincare lines. These simple yet elegant details added an extra layer of personalization that resonated deeply with clients.
Seamless Brand Engagement at Sephora Pop-Ups
The excitement didn’t end there. On August 8th and 10th, we brought this unique personalization experience to two SEPHORA pop-ups in Montreal. Here, Fresh Beauty fans had the opportunity to receive customized items featuring the same rose-themed designs, ensuring that they not only left with a product but also with a memorable interaction that connected them with the brand.
With approximately 100 guests across these three days, I carefully managed the flow of clients, ensuring everyone received a thoughtful and artistic touch. By engaging with each person as they observed my process—whether through engraving a name or painting a delicate rose—I helped foster genuine connections with Fresh Beauty in real-time.
Why Personalization Matters for Brands
Working with Fresh Beauty and Conversation Agency showed how powerful experiential marketing can be when done right. Personalization goes beyond just a name on a product—it’s about crafting a meaningful experience that clients remember long after the event ends. In today’s competitive market, this kind of thoughtful engagement can help brands stand out and build lasting relationships with their customers.
Whether it’s through engraving, painting, or calligraphy, live personalization adds that "wow" factor that people remember. It was truly an honor to help Fresh Beauty create those moments of connection during this event, and I look forward to many more partnerships that deliver similar results.
Final Thoughts
Personalization is the future of brand engagement, and events like these demonstrate its impact. If you're looking to elevate your next brand activation or corporate event, consider adding live personalization to the mix. The results are tangible: lasting impressions, deeper connections, and unforgettable experiences.
Ready to take your event to the next level? Let Neilson Letters craft a bespoke experience for your clients. Reach out today to discuss how we can make your brand shine through personalized artistry.
