Making Memories with Sol de Janeiro: A Weekend of Live Art and Personalization
This past summer, I had the incredible opportunity to work alongside The Concierge Club and Jodi Tellier for Sol de Janeiro's very first pop-up in Montreal. Over the course of three vibrant days, I was honored to connect with clients through live painting—turning their purchases into personalized pieces of art that they could cherish long after the event.
Bringing Sol de Janeiro to Life with Art
At the heart of the pop-up, I had the pleasure of offering live hand-painted customizations on Sol de Janeiro’s signature products. With each swirl of paint, I crafted unique designs that resonated with clients, adding a personal touch to their beloved skincare items. The response was overwhelming—guests were thrilled to receive custom artwork directly on their purchases, transforming them into one-of-a-kind pieces.
What stood out most to me were the stories shared by clients who stopped by for personalization. Many reminisced about their own love for painting and creativity, expressing how meaningful it was to receive handmade artwork. This connection through art added a whole new layer to their experience with the Sol de Janeiro brand.
A Moment to Remember
One of my favorite memories from the event was seeing a little girl who had the lid of her Sol de Janeiro cream hand-painted by me. After watching her piece come to life, she skipped away with her purchase, her excitement and joy lighting up the space. Moments like this are what make live event personalization so special—it’s about creating a lasting bond between the brand and its customers through personalized, heartfelt experiences.
Why Personalization Matters
At Neilson Letters, my mission is to help brands foster tangible connections with their clients through personalized artistry. Whether it’s engraving, painting, or calligraphy, the art of customization leaves a profound impression, making each client feel truly seen and valued. Events like Sol de Janeiro’s pop-up showcase how live personalization can elevate a brand experience, leaving guests with not just a product, but a memory that resonates deeply.
Final Thoughts
Working with Sol de Janeiro and The Concierge Club was an absolute privilege, and I’m grateful for the opportunity to help create such joyful moments. Personalized artwork brings an extra layer of magic to brand activations, and I’m excited to continue offering this unique service to help brands connect with their clients in meaningful ways.
Want to bring the power of live personalization to your next event? Let Neilson Letters create unforgettable memories through bespoke calligraphy and artwork for your clients. Contact me today!
