LUXURY IN THE DETAILS: LIVE ENGRAVING FOR YSL AT SEPHORA MONTREAL EATON CENTRE

On Friday, May 30, I was invited to personalize products for the YSL pop-up at SEPHORA Eaton Centre — a bustling downtown location I’ve had the pleasure of working in many times before.

From the moment I arrived, clients were already waiting. The setup went smoothly, and the familiarity of the store associates (who now greet me like an old friend!) made the space feel even more welcoming.

For this activation, I offered live hand engraving on YSL lip products and fragrances. In just a few hours, I personalized 18 items, adding names, messages, and even a touch of sparkle — transforming gifts and personal purchases into lasting keepsakes.

ONE MOMENT THAT STOOD OUT?

A client came in to buy a lipstick for her friend who was graduating from McGill that very day. She asked me to engrave “congrats grad — McGill ‘25” on it. It was such a thoughtful gesture, and she was truly grateful to have the chance to turn a gift into something meaningful.

That’s what these events are all about: elevating everyday purchases into personal experiences.

Working with L’Oréal Luxe is always a pleasure, and the brand rep for YSL IS fantastic — professional, attentive, and incredibly knowledgeable about her products and clientele. The event flowed beautifully, with a steady stream of curious and excited shoppers stopping by to see what was happening.

Each time I work a luxury pop-up like this, I’m reminded how personalization isn’t just an add-on — it’s part of the magic.

📍 SEPHORA — 677 rue Sainte-Catherine Ouest, local R04, Montréal
📅 May 30, 2025 | 1 PM – 6:30 PM
🎨 Service: Live Engraving