Case Study: A Mother’s Day Collaboration with COTY Inc. & SEPHORA
Live Engraving for Burberry, Gucci, Hugo Boss & Marc Jacobs Fragrances
For Mother’s Day 2025, I was thrilled to partner with HFC Prestige International/COTY Inc. for a series of live engraving activations across SEPHORA locations in the Greater Montreal and Ottawa area.
This multi-day collaboration featured iconic fragrance brands — Burberry Beauty, Gucci Beauty, Hugo Boss, and Marc Jacobs Fragrances — and offered clients an exclusive opportunity to personalize their gifts through on-site calligraphy engraving.
The Experience
Over the course of eleven events, I engraved fragrance bottles in-store for customers looking to add a meaningful, elegant touch to their purchases. From sweet “Happy Mother’s Day” notes to custom names and dedications, each bottle became a unique keepsake — transforming a beautiful product into something truly one-of-a-kind.
📍 Activation Dates & Locations:
April 7 & 8 — SEPHORA Montreal (Downtown)
April 11 & 12 — SEPHORA Ottawa Rideau
April 17 & 18 — SEPHORA CF Laval
May 3 & 4 — SEPHORA Montreal (Downtown)
May 9 & 10 — SEPHORA St-Bruno
May 11 — SEPHORA CF Laval
Each event was scheduled for 4–5 hours, allowing for personalization without compromising on quality or detail. I was able to accommodate 12-20 items per hour, depending on the complexity of the requests.
The Impact
Fragrance is already one of the most intimate and emotionally charged gifts you can give — and when you engrave a custom message on the bottle? It becomes unforgettable.
Shoppers were consistently moved by the experience, taking photos, sharing stories, and thanking the brands for offering such a thoughtful touch. A few even mentioned it was the most special gift they’d ever given their mother.
These kinds of reactions are exactly why I do what I do — because luxury is in the details, and personalization turns purchases into lasting memories.
What Brands Can Expect
If you’re considering offering live personalization at your next product launch, holiday campaign, or in-store activation, here’s what I bring to the table:
Elegant, on-brand engraving done quickly and accurately
A setup that requires minimal space and integrates seamlessly into retail environments
A warm, approachable presence that keeps the client experience front and centre
Bilingual service (EN/FR) for seamless interaction in Quebec and beyond
A deep understanding of luxury brand values and the importance of visual storytelling
Let’s Create a Moment Worth Remembering
If you're a brand, agency, or event planner looking to elevate your next in-store experience or marketing activation, I’d love to hear from you. Let’s turn your products into keepsakes — and your clients into loyal fans.
